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Copyright
This web site is owned and operated by The Color Club. The content of this site falls under the various legal and moral rights relating to intellectual property and protection of databases. All images, illustrations, logotypes, texts, layouts etc are owned by The Color Club/or persons represented by The Color Club and cannot in any way or in any version or form, be used, copied, published, or made public through any medium, digitally or otherwise, unless a specific written agreement is made between The Color Club and the licensee prior to such usage. We are not responsible for the content of any other websites that are linked to or from this site.

A violation of these rights will cause the violator to indemnify The Color Club/or the rights holder represented by The Color Club for all damages, losses and expenses that may occur as a result of the violation.
Disclaimer
The Color Club regularly checks, updates and – if needed – corrects erroneous information in this site. However, oversights may occur.
Privacy policy
The Color Club’s Official Privacy Statement

The Color Club is committed to protecting your privacy. This privacy statement explains data collection and use practices of The Color Club site (the “Site”); it does not apply to offline products or services. By accessing the Site, you are consenting to the information collection and use practices described in this privacy statement.

What are cookies, and how do you use them?

Cookies are used on this Site to ensure the integrity of the registration process and to personalize the Site. A cookie is a small text file placed on your hard disk to enable a site to recall your specific information on subsequent visits, saving you time and effort. While cookies are able to remember your information to provide you with this convenience, they cannot be used to run programs or disseminate viruses to your computer. This site uses cookies to deliver relevant content, ease site navigation or collect information for statistical use, such as how many visitors our site received. You have the ability to accept or decline cookies at any time, and you can erase cookies from your operating system as well. However, declining or erasing cookies may preclude you from fully experiencing all the features of this website. No information collected by cookies on this site will be shared with any outside parties.

What is personal information?

Personal information is any information that identifies you, or by which your identity could be deduced. The personal information we collect may include your name, title, company or organization name, work e-mail, work phone, work or home address, information about your job function, information about your company and credit card information, if required, for the purchase of The Color Club products or services.

Why are you collecting my personal information?

The information requested on this Site is required to process your request for more information about our company, services and products. Access to this information will be restricted to The Color Club employees, administrators or The Color Club Internet Consultants who are responsible for the marketing and administration of The Color Club services. Your consent to the use of personal information to offer you products and services is optional, and if you wish to discontinue such use, contact us electronically or write to:

The Color Club A/S
Att. Privacy Officer
Nannasgade 28
DK-2200 Copenhagen N
Denmark

How will you use my personal information?

The personal information collected on this Site will be used to operate the Site and to provide the service(s) or carry out the transaction(s) you have requested. In support of these uses, The Color Club may use personal information to provide you with more effective customer service and/or to provide you with important information about the product or service that you are using, including critical updates and notifications. Additionally, we may send you information about other The Color Club products and services.

How do I control The Color Club use of my personal information?

Except as otherwise described in this statement, personal information you provide on the Site will not be shared outside of The Color Club employees, administrators or The Color Club Internet Franchise Consultants who are responsible for the marketing and administration of The Color Club services without your permission. As described below in the next section, you can access your personal information.

How do I access my personal information?

The Color Club A/S
Att. Privacy Officer
Nannasgade 28
DK-2200 Copenhagen N
Denmark

How does The Color Club protect the security of my personal information?

The Color Club is committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. For example, we store the personal information you provide on computer servers with limited access that are located in controlled facilities.

How can I provide comments on your privacy statement?

The Color Club welcomes your comments regarding this privacy statement. If you believe that The Color Club has not adhered to this privacy statement, please contact us electronically or via postal mail at the address provided below, and we will use commercially reasonable efforts to promptly determine and remedy the problem.
The Color Club A/S
Att. Privacy Officer
Nannasgade 28
DK-2200 Copenhagen N
Denmark

Opt-Out Option

You may have your personal/contact information removed from our databases. You can contact us directly via our Contact form to make this request.

Customer Case: EuroEyes

EuroEyes is a company that specializes in eye and laser surgery. They hold regular information meetings and conduct many initial vision tests at their clinics.

 

As a new initiative, EuroEyes has chosen to invest heavily in video in their marketing strategy. On one hand, they have activated their ambassadors and customers in testimonial videos, telling their own experiences. But as an extra service to their clients, they have also chosen to pass on the text-heavy FAQ to 40 small video clips, told by the ophthalmologist who performs the surgery.

These FAQ videos are partly available on the EuroEyes website but are also sought by customers seeking information on eye surgery on the web. EuroEyes has created a lot of live content that future customers can easily find and that creates value and credibility when they need to take the step further.

 

The same small videos are also used for email marketing, Facebook ads, and advertising, and are available on EuroEye’s YouTube channel.

 

In EuroEyes’ case, an overall strategy for video content has been developed from the beginning. They chose to involve external help in the planning phase and production of the videos, and subsequent execution and analysis.

 

The process of creating successful video content requires thorough preparation and detailed planning. Once the purpose of the videos and overall storytelling is established, manuscripts with timing are written down to the second. The scenes are planned with storyboard, including b-roll sequences that fit with the speaks. Because if all the processing is carefully planned for the actual recording day, it is possible to produce a larger number of videos. For example, we managed to shoot 40 FAQ movies + 8 info movies in one day, with the help of teleprompters so that the scenes were shot quickly. The other 8 testimonial films were also filmed in just one day. Subsequently, the films are cut and cropped into short and long versions so that they also lend themselves to running on social media.

Project info
BRAND
EuroEyes   SERVICES
Color grading
Editing
Production

 
Category
Motion, Motion Graphics  
 

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