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This web site is owned and operated by The Color Club. The content of this site falls under the various legal and moral rights relating to intellectual property and protection of databases. All images, illustrations, logotypes, texts, layouts etc are owned by The Color Club/or persons represented by The Color Club and cannot in any way or in any version or form, be used, copied, published, or made public through any medium, digitally or otherwise, unless a specific written agreement is made between The Color Club and the licensee prior to such usage. We are not responsible for the content of any other websites that are linked to or from this site.

A violation of these rights will cause the violator to indemnify The Color Club/or the rights holder represented by The Color Club for all damages, losses and expenses that may occur as a result of the violation.
Disclaimer
The Color Club regularly checks, updates and – if needed – corrects erroneous information in this site. However, oversights may occur.
Privacy policy
The Color Club’s Official Privacy Statement

The Color Club is committed to protecting your privacy. This privacy statement explains data collection and use practices of The Color Club site (the “Site”); it does not apply to offline products or services. By accessing the Site, you are consenting to the information collection and use practices described in this privacy statement.

What are cookies, and how do you use them?

Cookies are used on this Site to ensure the integrity of the registration process and to personalize the Site. A cookie is a small text file placed on your hard disk to enable a site to recall your specific information on subsequent visits, saving you time and effort. While cookies are able to remember your information to provide you with this convenience, they cannot be used to run programs or disseminate viruses to your computer. This site uses cookies to deliver relevant content, ease site navigation or collect information for statistical use, such as how many visitors our site received. You have the ability to accept or decline cookies at any time, and you can erase cookies from your operating system as well. However, declining or erasing cookies may preclude you from fully experiencing all the features of this website. No information collected by cookies on this site will be shared with any outside parties.

What is personal information?

Personal information is any information that identifies you, or by which your identity could be deduced. The personal information we collect may include your name, title, company or organization name, work e-mail, work phone, work or home address, information about your job function, information about your company and credit card information, if required, for the purchase of The Color Club products or services.

Why are you collecting my personal information?

The information requested on this Site is required to process your request for more information about our company, services and products. Access to this information will be restricted to The Color Club employees, administrators or The Color Club Internet Consultants who are responsible for the marketing and administration of The Color Club services. Your consent to the use of personal information to offer you products and services is optional, and if you wish to discontinue such use, contact us electronically or write to:

The Color Club A/S
Att. Privacy Officer
Nannasgade 28
DK-2200 Copenhagen N
Denmark

How will you use my personal information?

The personal information collected on this Site will be used to operate the Site and to provide the service(s) or carry out the transaction(s) you have requested. In support of these uses, The Color Club may use personal information to provide you with more effective customer service and/or to provide you with important information about the product or service that you are using, including critical updates and notifications. Additionally, we may send you information about other The Color Club products and services.

How do I control The Color Club use of my personal information?

Except as otherwise described in this statement, personal information you provide on the Site will not be shared outside of The Color Club employees, administrators or The Color Club Internet Franchise Consultants who are responsible for the marketing and administration of The Color Club services without your permission. As described below in the next section, you can access your personal information.

How do I access my personal information?

The Color Club A/S
Att. Privacy Officer
Nannasgade 28
DK-2200 Copenhagen N
Denmark

How does The Color Club protect the security of my personal information?

The Color Club is committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. For example, we store the personal information you provide on computer servers with limited access that are located in controlled facilities.

How can I provide comments on your privacy statement?

The Color Club welcomes your comments regarding this privacy statement. If you believe that The Color Club has not adhered to this privacy statement, please contact us electronically or via postal mail at the address provided below, and we will use commercially reasonable efforts to promptly determine and remedy the problem.
The Color Club A/S
Att. Privacy Officer
Nannasgade 28
DK-2200 Copenhagen N
Denmark

Opt-Out Option

You may have your personal/contact information removed from our databases. You can contact us directly via our Contact form to make this request.

 

Correct colors improve sales

Why do we see different colors on different browsers?

Google Chrome browser, Microsoft Explorer, Mozillas Firefox, and Apple´s Safari dominate the browser market on both desktops and mobile devices. However, apparently they can not agree on how to implement image color management with or without the use of ICC of profiles. Officially they all agree on the W3C standards, but in reality they implement it differently.

The result is that many companies using images in online communication, experience that the clients see the same image with different colors, depending on their browser and or platform.

Why is this a problem?

Let us imagine that a fashion design company has designed a series of styles in beautiful pale orange tones matching the trends of the times. The marketing team have then produced a series of photographs and with their photographers and post production team. They have spent a lot of resources in getting the images perfect with all the right colors. Now the images are being implemented in various websites, email campaigns, online PDF viewers, digital signage systems. But because of incorrect color management the clients are seeing all the images as bright red instead of pale orange – and the result is that the clients decide to purchase from a competitor instead.

The screenshot below shows the same image without the sRGB ICC profile viewed in to different browsers. (the client approved the image colors to the left)

safari_chrome_icc

Another example could be that a corporate communication department releases the newly photographed CEO in all the online corporate communications channels. The images that was taken by a professional photographer to insure the quality and sincere appearance of the new CEO. The images were retouched and color graded to look perfect, with a nice and healthy looking skin tone. But bad color management will change the perfect photograph and make the CEO looks too saturated and reddish, which gives the appearance of an alcoholic in a suit. A horrible result!

I am sure my company does not have this problem!

In 2016 The Color Club performed an unscientific spot test of 30 large intl. companies websites within fashion, automotive, publishing, and financing industry. 29 out of 30 websites did not use prober color management, and the result is that their visuals appear all different in different browsers. And as we began to investigate deeper into this issue, we discovered that many times the culprit was not the designer uploading a non color managed image, but instead it was the corporate CMS system, or their supplier of online PDF viewers, and even very popular image optimisation plug-ins that are used on many platforms.

But how can we insure correct colors?

Traditionally color management have been used to insure correct color printing in various print medias, such as on coated or uncoated paper and news paper ads. But today more and more marketing channels are not physical reproduction, but digital visuals in websites, banners, emails, PDF viewers, digital signage systems, and more.

For many years there was little to do about the different visual appearance of your images in various platforms, but now we can actually insure that the images appear very similar regardless off where they are shown, like on a PC, Mac, Mobile device, TV monitor and regardless of which browser is used. We simply apply color management to all images and result is close to a perfect harmony of all colors between all platforms.

The recipe!

Convert all images to the sRGB ICC profile and insure that the images are saved with the profile included. This way all the various browsers can interpret the colors correct, and even browsers on mobile devices, that actually does not support color management, will actual presume that the image shown is in sRGB color spectrum. You can download detailed instructions here.

The practical challenges

When images are uploaded to the website content management systems (CMS), email campaign portals, online PDF viewers, and other online tools, often these systems will rescale and convert the images to fit the platform. And here is a challenge. For years, it has been common practice among production departments and developers to discard the ICC profile in all images to save a few bytes per image. And that is why many of these system per default will remove all ICC profiles in the images. So you must contact your IT department, developers or external application providers to insure that they change the default system configurations to keep the ICC profiles in all images.

The techies do not believe me!

In case your designers, retouchers, programmers, developers, IT team etc do not believe you, please send them a copy of The Color Club R&D Color Management Report with complete documentation and practical instructions of ICC profile conversion in Adobe Photoshop, Indesign etc. You can order the report for free by filling in the form below.

Now you know how to get the colors right in your digital marketing channels.